New Orleans-based fine jewelry brand CROWE kicks off a series of pop-ups and a brand new website.
Lauren Bott, designer and founder of CROWE, has creatively adapted to the challenges of growing her business amidst a pandemic with the launch of a new pop-up series. The NOLA-based fine jewelry brand kicks off the first pop-up this month (it’s open now until Dec. 19—so hurry in!) at 3530 Magazine St. from 11 a.m.-6 p.m.
The pop-up features a custom bracelet bar where clients can select from a glittering array of 14k delicate gold chains to be custom measured and welded onto their wrists by Bott herself. The exclusive Endless bracelets are available in three cable chains, two paper chains and one open-concept chain, with prices ranging from $100 to $285. Clients can easily remove the bracelets with scissors, and bracelets can be saved and reattached for a $20 fee when desired. Endless, in this case, can be flexible and styled to the client’s liking.
CROWE’s complete collection of signature rings, earrings and necklaces also are available for purchase—either at the pop-up or on the brand’s recently updated website. If you’re lucky enough to check it out in person, also be on the lookout for other cool offers like complimentary gift wrapping and tarot card readings.
When many small business are struggling, it is especially important to support them through this holiday season. “While I loved having a brick-and-mortar store, I wanted to showcase my collection, personally, to all of my clients—regardless of where they are based,” Bott says. “Taking all my retail online and moving to ongoing pop-ups, while still offering my complete collection, is a way to do this in a more sustainable way. I know that my customers want to see, touch and feel the jewelry. The pop-ups are a way for me to continue to share my designs in person, while maintaining all safety precautions recommended by state and local authorities. I’m excited to kick off the pop-ups in my hometown of New Orleans this holiday season, and to continue them in cities where I have loyal customers like Birmingham, Austin and Los Angeles, to name a few.”
The next round of pop-ups will be specially curated to each unique city and location. Bott looks to research and source stones that are native to each locale—letting the environment inform the designs of special edition CROWE pieces, which will be exclusive to each location.
“I am hoping to entice other local artists of all mediums to work alongside CROWE at each pop-up,” Bott says. “I am currently in the beginning phases of locating my next space and researching potential local collaborators. My hope is that this more collaborative, creative and less permanent way of sharing my collections will encourage customers to continue to support local businesses, artists and makers. Now, more than ever, it’s important to eat, shop and purchase in our communities.” crowejewelry.com, @crowejewelry, 504.218.7179
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