The multi-week festival allows international audiences the opportunity to connect with Hong Kong’s leading chefs, restaurateurs and industry thought leaders.
Rather than a four-day event, as it has been since launching in 2009, this year’s Hong Kong Wine & Dine Festival will take place over multiple weeks in November. In its first virtual iteration, the festival will connect international audiences through tastings, workshops and classes showcasing world-class culinary excellence—all without worrying about social-distancing restrictions or time and geographical constraints.
To preserve as much original flavor of the physical event as possible, the Hong Kong Tourism Board is building an online hub where most of the festival programs will take place. “The virtual Hong Kong Wine & Dine Festival will strive to recreate the festive, joie de vivre atmosphere the event is famous for, by offering access to exclusive wine and gourmet experiences curated by experts on the subject,” says HKTB Chairman, Dr. YK Pang.
Wine merchants will provide special discounts and products for online shopping tailored to the festival, while renowned food and wine critics, chefs and experts will speak on wine-pairing and culinary topics. The full program and digital events lineup will be announced in the coming weeks.